About Syntezia.

Syntezia, provides strategic consulting services, combining simple rules and technology innovation.

Our focus is on our clients, who benefit from our experience and competences.


Scheduling a first meeting

To schedule a first meeting, it is simple. Just send us an email (This email address is being protected from spambots. You need JavaScript enabled to view it.) or contact us on skype (yveszieba) or on our number +41795611054 or +33952118168 with your contact details and we will be in touch very promptly.

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  • Your Industry
  • icon Strategic Agility
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  • Disruptions to expect in 2018
  • Who are we ?
  • What do we do ?
  • Top 10 Leadership Competencies
  • Why syntezia ?
  • Our course catalogue
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This company is an independent strategy consulting services company, based in Geneva, Switzerland.

Our advisors are experts in strategic agility, open innovation, agile coaching, organisation and information systems. We have a wide range of experience in corporate strategy, business strategy, design thinking, M&A, Acquisition Integration, in functional strategy and in operational strategy. We advise our clients on focusing on their most important customers. We support them in their business development challenges, especially when faced with turbulences and uncertainty. We can also provide a pool of interim advanced management resources.


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How do we work ?

Our customers have a strategy and want to realise the execution premium. They need both to succeed. We help them prioritise the information they need in turbulent times.

We advocate the creation of strategy focused, customer centric and agile organisations. We also advocate personal development of critical employees and strategic learning in complex and dynamic environments.

Many companies are facing turbulences.

In this context, we can help:

- by showing how strategy can create and capture value.

- by explaining how managers can evaluate which activities are creating or destroying value.

- by translating insight into action.

- by closing the gap between strategy and execution.

- by driving execution that combines both flexibility and rigor.



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The industries we serve include:

  • Healthcare: Biotech, Medtech, Eyecare
  • Luxury: Clock and Watchmaking as well as Fine Jewelry
  • Perfumes, Fragrances, Flavours and Aromas
  • Video Games (Online and Consoles)
  • ICT: Information, Communication, Media and Technology
  • Tourism and Transportation
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We believe we are agile because we adhere to the Agile Manifesto and to a set of values inspired from agile coaches. We also believe that the current market conditions and all sorts of turbulences make it very difficult to predict future revenue with accuracy. Hence, we help our customers to adopt a strategic agility approach, with simple rules, quicker and smaller itérations.

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Our functional practices are based on our competences and attributes. Our customers particularly value:

Sales efficiency analysis, diagnostic and optimisation

Program Management (Company re-organisation, Joint Ventures, Change of Business Direction, Company Relocation, Spin-offs, Globalisation, Regulation change, Acquisitions, CRM / ERM / BI / U2C or equivalent system implementation)

Corporate Social Responsibility - we enable companies to become ISO 26000 certified.

Strategic Planning (Alignment, Marketing Campaigns, SWOT)

Performance management (specifically for Sales, Marketing and Customer Service)

Interim Management in period of crisis or change

Business Development and target audience mobilisation - Agility in Strategy, in Sales and Marketing

Latest management theories and practices (Management 3.0)

Transition and change management during the acquisition integration phase with a focus on managing behaviours as potential risks.

Universal Design in User Experience and Interface Design (UI), enabling accessibility for all.

Governance and process (re)design.

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Latest insight and publication. Yves Zieba is one of the co-author of 3 books, Open Models, Open Models for Sustainability and Digital Atelier.

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Working in close collaboration with our clients, we conceive some products to meet their specific needs. We also invent and develop our own software, capabilities and learning curriculum, such as:

  • Developing a new web presence embedding social media
  • Building a competition, technology or industry watch alert
  • Optimising the efficiency and effectiveness of email usage within the enterprise.
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We have put in place strategic partnerships to offer the best possible solutions with technologies in the cloud (XaaS, SaaS, Web services, PaaS, IaaS), with the latest management practices (Agile, Scrum, Lean). Some more tactical partnerships (on CSR, on RSI, on sport management, on ethical hacking or on higher education) also enable us to serve our clients needs on specific opportunities. We always welcome new partners, especially when we share the same values around the agility.

We have developed an easy on-boarding process with efficient timelines to move from enrollment to contract signature and from contract signature to enablement.Questions ? ideas ? thoughts ? Get in touch ! (This email address is being protected from spambots. You need JavaScript enabled to view it.) Read More
Our brand values include: - dynamism - diversity (notably in boards) - openness - freedom - accuracy - responsiveness - customer focus On top of the Syntezia brand, we also operate Hack Your Style (Sustainable Fashion) and AgileNetup (Digital Transformation) Read More
Disruptions to expect in 2018 We foresee the following disruptions for this year: 1- . Mobile-first to AI-first A major shift in business thinking has placed Artificial Intelligence at the very heart of business strategy. 2017 saw tech giants including Google and Microsoft focus on an“AI first” strategy, leading the way for other major corporates to follow suit. Companies are demonstrating a willingness to use AI and related tools like machine learning to automate processes, reduce administrative tasks, and collect and organise data. Understanding vast amounts of information is vital in the age of mass data, and AI is proving to be a highly effective solution. Whilst AI has been vilified in the media as the enemy of jobs, many businesses have undergone a transformation in mentalities, viewing AI as enhancing rather than threatening the human workforce. 2. Personalisation & Customisation In consumer goods, life sciences, aviation and financial services in particular, businesses will continue to personalise products and services to satisfy individual consumer needs without unduly increasing costs or waste. This will positively impact end to end supply chains, data flows and encourage capital investments. Personalisation has become a key customer requirement that companies need to offer in order to remain competitive. 3. Meatless meats Until recently, the options for plant based alternatives to meat have been pretty limited. For those following plant based diets, tofu and Quorn were often seen as the best options for protein substitutes. Now, a new wave of food producers are creating meat alternatives that look, feel, smell, and most importantly taste just like the real thing. Companies like Impossible Foods, Beyond Meat and Memphis Meats have attracted huge interest, not to mention investment from backers including Bill Gates and Richard Branson. The growth of meatless meat companies reflects environmental concerns surrounding meat consumption, as well as consumer demand for greater choice 4. Personal data value platforms Personal data has become an economic asset. However, a lack of consumer knowledge about exactly what it is used for and how much it is really worth could lead to a reluctance to share data. Personal data value platforms will help to inform individuals about the value of their data, driving a wave of new products and services aimed at helping consumers to take ownership of their personal information. The introduction of legislation like GDPR will also contribute to this goal as organisations will have to comply with strict data protection rules. 5. Huge growth in the as-a-service model everything-as-a-serviceThe growth of the as-a-service business model has resulted from changes in both corporate and consumer needs. Customer demand for resources has triggered innovation in the reuse and remanufacture of goods, reflecting the trend of environmental awareness and a preference for access over ownership. For businesses, as-a-service solutions cut costs by simplifying IT infrastructure. Between 2016 and 2020, the global XaaS (anything as-a-service) market is forecasted to grow by 40 per cent each year. 6. Sustainability becomes a major feature in innovation According to a report by the Business and Sustainable Development Commission, sustainable business has the potential to unlock $12 trillion in new market value. Companies have recognised the importance of pursuing sustainable development to create maintainable strategies, answering consumer demand for environmental awareness and supporting the implementation of the circular economy. This willingness has run alongside the efforts of official powers such as national governments and collective international bodies like the United Nations. The organisation’s ambitious Sustainable Development Goals (SDGs) will increasingly feature on the innovation agendas of businesses. 7. Voice based virtual assistants become ubiquitous Google HomeThe wide uptake of home based and virtual assistants like Alexa and Google Home have built confidence in conversational interfaces, familiarising consumers with a seamless way of interacting with tech. Amazon and Google have taken prime position between brand and customer, capitalising on conversational convenience. The further adoption of this technology will enhance personalised advertising and sales, creating a direct link between company and consumer. 8. Steps towards Industry 4.0 and the factory of the future The installation of smart sensors and the application of data analytics will deliver further steps towards the factory of the future. The wider use of automated processes powered by AI, advanced robotics, and IoT connectivity will contribute to realising the ambitions of Industry 4.0. Otherwise known as the Fourth Industrial Revolution, Industry 4.0 promises a more connected world in which machines carry out mundane tasks. Many companies, such as Amazon, have taken tangible steps to implement this in automated warehouses. 9. Blockchain comes of age Organisations across a wide range of sectors are already experimenting with blockchain technology to establish trust networks, improve transparency, and reduce friction and costs. Despite fierce debate, interest in cryptocurrencies powered by blockchain remains strong. More commercial businesses are accepting cryptocurrency payments, starting of course with Bitcoin and Ethereum. Industrial applications will expand, encompassing the obvious financial uses as well as innovative solutions for energy, trade, marketing, healthcare, security and more. 10. Improved decision making with Prescriptive Analytics The emergence of smart data discovery capabilities, machine learning, and the automation of the entire analytics workflow is enabling organisations to handle vast amounts of information. Smart data discovery capabilities in particular are driving huge advances in how we understand unstructured and dark data. Using this data organisations are able to predict market developments bringing greater depth to prognostics. Prescriptive analytics goes beyond knowing, providing recommended actions based on prior outcomes. A recommended course of action to achieve a specific outcome. 11. CRISPR Disrupted DNA - DNA editing with CRISPR first successful(?) experimentsGrowing interest and investment into gene editing technologies will allow research teams to precisely alter, delete, and rearrange the DNA of nearly any living organism. 87 per cent of new CRISPR users were also new to gene editing, showing that CRISPR’s simplicity has catalysed the further development of the scientific technique itself. We will see CRISPR’s use cases expand, battling disease and world hunger. 12. Convergence As emerging technology and new business models transform sectors, the lines are blurring between what were previously seen as distinctly different industries. The convergence of industries opens up huge opportunities for organisations to evolve, offering new products and services to their customer bases. Automotive companies, for example, are investing in ride sharing apps as they look to reinvent themselves as mobility solutions, and banks are working with FinTechs to evolve alongside consumer needs. 13. Commercial drones and UAVs Moving beyond the hobbyist and warfare applications, commercial drone use has begun to grow across a wide range of industry sectors. Drones are a relatively cost effective solution for surveying physical processes, whether they are happening on a construction site, in a field, or to aid security control in urban centres. No longer a novelty, drone application is set to balloon – provided that suitable regulations can be made. 14. Diversity becomes a major boardroom issues If 2017 was the year we woke up to the lack of diversity and equality across the world, 2018 will be the year that individuals and organisations begin to address the problems leading to increased diversity within major organisations. Diverse teams have been shown to achieve greater productivity, and are naturally more innovative due to their varied backgrounds. Whilst scientists have shown that a lack of diversity has the potential to create AI programs exhibiting racial and gender biases. This, along with fulfilling a moral code of fairness and equal opportunity, will lead businesses to take steps to address the lack of diversity within their organisations. This includes (but is not limited to) a wide spectrum of age, education, gender, race, and sexuality. 15. Growing interest in digital twins digital-twinsA digital twin is a simulation model that updates and changes in accordance with real world assets to enable better decision making and improve understanding of the state of systems. A digital twin could be used to simulate a piece of complex machinery, for example, predicting how it will respond in certain scenarios and how best to optimise performance. Digital twins will provide businesses with the ability to respond to changes, improve operations and add value to the Internet of Things. 16. Spatial Computing augments the real world High quality Augmented and Mixed Reality is here, and it’s not just for industrial workers wearing Google Glass. Notable steps by major companies – such as MagicLeap’s long awaited headset release and Apple’s commitment to mobile AR – are opening up previously unimaginable opportunities for corporations. Advances in Augmented and Mixed Reality technologies will see an explosion of commercial applications way beyond entertainment. We are on the cusp of a major shift in how we interact with the real world, with our smartphone or smart glasses as our gateway and guide. 17. Renewables and Clean Energy near tipping point The cost of renewables is plunging faster than anticipated as the efficiencies of wind turbines and solar panels increase. This, coupled with huge advances in energy storage, will see the continued decline of fossil fuels. Incumbent businesses are shifting their focus to renewable options as consumers gradually adopt clean energy options. One of the most notable triumphs of the renewable cause has been the manufacture of economically viable electric vehicles, and the implementation of an infrastructure to support them. 18. Increased cross sector innovation Convergence, collaboration and the open source movement have all contributed to the encouragement of cross sector innovation. Companies are looking to businesses in other industries for insights and expertise that can enhance their own products and services. AgriTech and FinTech, for instance, are developing alongside each other to tackle financial issues within farming. As cross sector innovation becomes the norm, we will see the greater application of successful strategies and business models from one industry to another. An exciting year ahead. . . Whatever happens in 2018, we can be sure of exponential growth in disruptive technologies and that the business landscape will shift really fast. Read More

Who are we ?

We are multicultural experts in strategy execution with over 15 years of experience in leading information services organisation.

Our ecosystem of experts and advisors provides us with the right knowledge to address problems in simple, pragmatic, cost-effective and targeted way.

We have recognised cross-functional and specialised industry expertise.

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What do we do ?

Our key capability is strategic execution. We focus on making our clients successful.

We provide our customers with interim advanced management services, for instance we help them design their growth strategy (organic or external), we support them when they enter new markets.

We design and develop Corporate Responsible Strategies and explore Sustainable Real Estate Investment opportunities.

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Our Top 10 Leadership Competences in turbulent times.

#1. Be inspired. Inspiring others and creating an environment of recognition and an ecosystem of achievers

#2. Develop self, recruit, engage and develop talented human resources.

#3. Think big. Achieve stretch targets and ambitions goals.

#4. Work with informal networks to reach your targets.

#5. Translate insight and strategies into actionable and simple plans.

#6. Hate exclusion and all kinds of boundaries and limits

#7. Enable and reward new ideas

#8. Ask your customers what they want and what they need

#9. Invest your money and prioritise the innovations based on their long term impact and overall strategic fit.

#10. Improve efficiency by making tough trade-offs.

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We have unique cross functional and specialised industry expertise, with a focus on business strategy, sales and marketing, business creation, business expansion, business development and business operations.

We know how to manage programs (according to PMI and Scrum Alliance standards). We also know how to combine personal technology with emerging of disruptive technology trends (mobile, digital, cloud, DIY, consumerisation).

We monitor innovation and work with the best local partners for the benefits of our clients.

We work with our clients exactly as we do with our colleagues and providers, i.e. with the highest ethical standards, i.e. respect, transparence, fairness and dedication.

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We offer a wide spectrum of possible courses, including: - Design Thinking (Stanford / IDEO) - Value Proposition (Canva), value creation - Business Models (Canva, Design, Patterns) - Sales Performance - Sales Effectiveness - Sales Efficiency - Advanced Negotiation Skills - Agile Project Management - Managing Agile contracts - High Impact Vision Communication - Establishing a Business Mindset - Communication skills - Program Management - Program Risk Management - Documenting user requirements using user stories. - Writing User Persona - Effectuation We also offer Mentoring for Improved Performance for corporates and organisations. Read More
We provide management and business advisory services to our customers. We work with the companies' shareholders, the management team and other relevant stakeholders. We bring underperforming, stressed or in-transition teams and companies back on track, back to profitability, back to growth, especially when they face uncertainties. We combine a unique corporate know-how (with companies such as Safran, Total, HP, Siemens, Nespresso, Thomson Reuters) and hands-on entrepreneurship to achieve lasting results. We adhere to the sustainable development goals principles. Management services: Negotiation assistance on special projects or during crisis. Strategy (Corporate, Business, M&A). Tactical Implementation (Campaign, Action Plans, Roadmaps). Post Acquisition integration workstream management Business Development (Segmentation, Communication, Use Case, Pipeline, Sales Process) International Expansion through partnership Board Advisory: Advisory roles in innovative companies Due diligence Strategy assessment Company valuations Presentation, pitch, business plan documentation Read More


This company is an independent strategy consulting services company, based in Geneva, Switzerland.

Our advisors are experts in strategic agility, open innovation, agile coaching, organisation and information systems. We have a wide range of experience in corporate strategy, business strategy, design thinking, M&A, Acquisition Integration, in functional strategy and in operational strategy. We advise our clients on focusing on their most important customers. We support them in their business development challenges, especially when faced with turbulences and uncertainty. We can also provide a pool of interim advanced management resources.



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